Marketing mobile phones

mistyAkter

An expert and international speaker in the field of PPC, Jim is seen as an active participant in industry events worldwide by 2020. He is currently the CEO of Spades Media, a growth agency, and the founder of Elite Media Buyers, an online community.

Highlights from the presentation were as follows:

Jim Banks, who has been in the programmatic world since 2009 and especially loves performance marketing, briefly talked about how the ecosystem on this side has changed over time.
Programmatic advertising is today defined as the process of buying and selling ads in real time through an automated bidding system.
Every person who makes any media purchase in the digital environment is buying that media programmatically.
Digital display ads generally include native ads, social media Malaysia Phone Number List ads like Facebook and Twitter. However, Google does not cover search ads. Still, it is possible to say that Facebook and Google dominate the market, but Amazon has also started to get more involved in the programmatic media space.
In a large portion of industries, 78% of online purchases are thought to be made on mobile devices, which is directly related to the rise of the concept of programmatic.
It is predicted that the amount of money that will be spent on the programmatic side in the next 3 years will increase to 95 billion dollars. The pandemic has begun to radically change purchasing behavior, and advertisers hope that this will continue after the pandemic is over.
Many businesses today understand the importance of turning some of their physical activity into an online activity. Even this is a unique opportunity for advertisers.
The people involved in the media buying process are often control freaks. For this reason, it took us some time to rely on machine learning, algorithms and artificial intelligence created by the companies we actually buy from.
However, there is no escape from this situation today, we have Google ad networks, YouTube, the concept of remarketing, auction and frequency-based advertising models like Facebook and Instagram. You can choose whether you want to have a daily budget or a total budget. There are super dynamic creative ads. In this kind of ecosystem, it's impossible to do anything manually anyway.

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