Why video is the easiest way to reuse content

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However the adoption rate in various retail sectors is still on the low side. Only of home improvement stores and of clothing and shoe stores have adopted the AI. Another stat shows that of customers prefer AI and want brands to use their information to provide them with a more personalized shopping experience. Now that we've covered what AI is let's look at some examples of how AI is being used in retail. Inventory management With the ability to collect data from a variety of sources AI can help you plan your chain supply and create pricing and promotion strategies that ensure you don't run out of inventory at a critical time.

AI can also help keep your inventory levels consistent based on your customer's needs and preferences. Marketing campaigns and sales Person looking through a clothes rackCRM and marketing systems that rely on AI can learn more about your customer's preferences and behavior and help you develop a more accurate customer profile. Retailers mobile number list use this information to deliver more personalized campaigns filled with appropriate rewards or product recommendations. A good example of this is Conversica's sales assistant. The primary function of this software is to automate and improve the sales process by engaging in conversations with online leads resulting in an average engagement rate of.



It can also help you re-engage existing leads leading to an increase in sales. Editor's Note Want to reach more customers where it matters through email marketing social media and more? GoDaddy's Digital Marketing Suite helps you keep customers engaged and your business running smoothly. Interactive chat bots Interactive chatbots can help you improve your customer service and overall engagement. A chatbot typically uses AI and machine learning to engage customers in a conversation answer common questions and direct them to the right resources on your website — whether that be the right product page or department.

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