40 Creative Email Marketing Ideas

SobuzB2C

Our own employees are of central importance, especially in the BB and service sector. It is they who live the brand in everyday work - and usually make it most effective for customers to experience. A prerequisite for this is a comprehensive understanding of the brand by the employees. Brand-compliant behavior is only likely if they know the brand identity and are willing and able to act according to it. According to two current, independently conducted studies, more than  of companies count brands among the most important factors influencing the company's success. Three quarters of the managers surveyed assume that the importance of strategic brand management in their own company will continue to increase.

Most company managers are aware that high-quality usa b2c email list products and services alone are no longer sufficient to win the favor of increasingly demanding customers in global competition – and to keep them in the long term. Rather, it is important to use the "good reputation" of the company in a targeted manner and to maintain it over the long term. This is often characterized by the brand-compliant behavior of the employees. Across all industries, two thirds  of the managing directors and marketing people surveyed by the German Design Council see employee behavior as very important for brand management.



Three quarters  assume that its importance will continue to increase in the BB sector it is even . Because only if the brand is lived in the company can it also be experienced coherently by customers at all points of contact with the company. This is contrary to that brand positioning currently only has a very large influence on day-to-day business in  of companies. In many cases, the brand remains a theoretical construct or is reduced to communication or chic design. Just over half  of the managers surveyed assume that employees have a common idea of ​​what their own brand stands for in relation.