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What do you want your users to do when they click on your products? Facebook allows you to send them to your website to complete your sale or open a chat window to send more information. The first option is the best if what you offer are products, that is, you have selected the sales template. But if you offer services, your thing is to make a lead magnet to adapt it to the client before selling it. Shop Facebook and Instagram Before uploading your products or services you must include a description of your store. Original but to the point. And now you can go crazy uploading content.
Upload products Before getting down to it, a few photo retouching service simple recommendations square images (1024 x 1024 px) on a white background, in the foreground, with only one product and only 20% text. Now you can add up to four attributes (size, color...) in the variation section. And finally, patience is the next thing you should activate, since it takes between 5-10 minutes for each photo you upload to be valid. Shop Facebook and Instagramproduct collection The way to organize all the products you have uploaded is through collections, as if they were categories. In this way we make navigation easy for the user, organized and favor the probability of clicking. Think as a user to know how you would like to find an online store. And the Instagram store? You can visit a store from a company profile, news or stories on Instagram.

So let's configure it, it doesn't take long. Step by Step The first thing you should do is confirm that your company meets the Purchasing requirements. Shop Facebook and Instagram If you haven't done so yet, the next step is to convert your profile into a business or creator account go to the top right menu (the three horizontal lines) and select "Settings", enter the "account" option and below At all you have the possibility to “Switch to business account” or “Switch to creator account”. and accept the following tabs, connect to Facebook and fill in the information requested. Before proceeding, you must link your business Instagram account to your Facebook account. Then upload a product catalog. It can be done in two ways from Facebook Business Manager as a catalog administrator or as an e-commerce platform partner.
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